![]() ![]() “When BlackBerry launched the Z10 and Q10 (2013) with BB10 OS though, I was hooked, and finally understood people’s infatuation with the physical keyboard.” “My relationship with BlackBerry was more akin to a short, fiery rocket blast, than a slow-burning candle,” he says. WIRED contributor Esat Dedezade still keeps a BlackBerry Passport Silver Edition (2015), wrapped in an old pillow case in a chest of drawers, alongside cables and other forgotten tech. Still, a new BlackBerry - if it hits a rather narrow sweet spot - could make tens of thousands of people, at the very least, pretty damn happy. What does a comeback success look like now? TechCrunch points out that the Austin, Texas-based Onward Mobility has fewer than 50 employees and, at this point, it’s difficult to see how it would break through even a million or two device sales into some sort of mainstream position in the smartphone market. “It’s a bit clunky, pretty behind the times, and at 27-years-old I probably shouldn’t be their target market, but it’s really good at what I want it to do.”īlackBerry CEO John Chen didn’t dig into his favourite app shortcuts in his recent statement on the new Onward Mobility deal, but he unsurprisingly mentioned the keyboard, stating that the new licensing partnership will deliver “a BlackBerry 5G smartphone device with a physical keyboard” and offering some more general guarantees on security and productivity. Louis’ list of his most-used features is pretty compelling he likes having apps shortcutted to the KEY2 keyboard, the ability to stop applications from accessing the microphone or camera in settings and the battery life can go to three days on one charge. And it makes me feel connected without ever feeling bombarded.” It’s weaned me off social media - except Twitter, which I will never stop scrolling. ![]() “I’d say my love for it is about as deep as my love for a phone can go. The Key2 doesn’t have the random restart issue for me and is pretty perfect as a distraction-free phone,” he says. ![]() The Facebook app basically hates it, too. “The KeyOne is essentially allergic to social with a 3:2 screen ratio, which cuts the top off Instagram Stories. Louis Doré, a sports journalist at the i paper, still uses a BlackBerry KEY2 (2018), the most recent of TCL’s Android/BlackBerry phones, and before that he owned a KeyOne (2017). That’s more pro than con for some people who are using the BlackBerry as a way to cut out their worst internet habits. The signature QWERTY keyboard was the “perfect business tool” for sending emails on the go, but then influencers became part of her PR remit: “I just had to give in as it was becoming a bit annoying to not view Instagram properly for my job.” Lara finally gave up on the BlackBerry Classic (2014) and had to “succumb” to Apple when “my BB just basically stopped working. As for BlackBerry devices, “I’ve had them all as I’ve used it from the start, the old, blue ones,” she says. Lara Mingay, founder of LM Communications, had never owned an iPhone as her personal phone until February of this year. A good phone experience should be complemented by an amazing keyboard, not limited by it.” Matlock, whose favourite BB device is the Classic and most recently used a KEY2 LE (2018), also alludes to the inconveniences and basic user issues BlackBerry fans have had to put up with over the past few years: “We need Blackberry to get on the same page and give us a phone that works, and we don’t have to compromise on, like we have in the past. Matlock says that while he doesn’t get requests to cover BB devices, “people can’t let go of BlackBerry phones because they’re iconic, we have memories with them, physical keyboards are irreplaceable when typing on a phone and they have always been synonymous with productivity and communication.” Adam Matlock runs the TechOdyssey channel he still covers the brand and describes himself as an “avid supporter of BlackBerry”. YouTube videos with titles like ‘The BlackBerry Key2 after 30 Days!’ and ‘BlackBerry in 2020’ can still rack up more than 200K views for reviewers.
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